It got me thinking, who comes up with such flavour combinations. Blackcurrant, strawberry, raspberry and apricot

Then there is Walkers crisps big bags, Cheese and onion, ready salted, prawn cocktail and salt and vinegar,

I know you can't please all the people all the time, but the 12 pack never used to have prawn cocktail. Why not chicken.
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Question.
What flavour combinations (Doesn't have to be crisps) have you seen/got/ tried and you think why THAT combination or why have they not got (insert available flavour here*) with (insert other available flavour here*)
Wonder who came up with vanilla, strawberry and chocolate ice cream combination
* I am meaning a flavour that that company already make, not a fictitious flavour.